Acciones de comercialización en la hacienda codina de topes de Collantes
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Universidad de Sancti Spíritus "José Martí Pérez"
Abstract
El Complejo Turístico Topes de Collantes resulta una de las principales zonas para la práctica del Turismo de Naturaleza de Montaña en el municipio de Trinidad en la provincia de Sancti Spíritus Cuba, por sus potencialidades de comercialización. Por la Dirección del Complejo de Turismo Topes de Collantes se ha reconocido que la infraestructura actual del área protegida destinada al uso público no garantiza en cantidad ni en calidad el nivel de visitación actual y esperada lo que implica poca efectividad en la comercialización del producto destinado al turismo, por lo que urge un rediseño o replanteo de la actividad actual con el propósito de mantener la sostenibilidad del producto requiriéndose para los próximos cinco años modificaciones y nuevas infraestructuras. Para dar respuesta a esta problemática se propone un plan de acciones que favorezcan la comercialización en el parque Codina situado en el Complejo Topes de Collantes del municipio Trinidad provincia de Sancti Spíritus. La metodología que se aplicó fue de tipo exploratoria – descriptiva con la utilización de métodos: análisis-síntesis, histórico- lógico, enfoque sistémico-estructural, observación, análisis de documentos, entrevista a trabajadores y el cálculo porcentual, a partir de la identificación de espacios locales y actividades asociadas al Turismo rural y el senderismo con la proyección de la hacienda se desarrollarán acciones favoreciéndose con ello la renovación y sostenibilidad del producto turístico.
The Topes de Collantes Tourist Complex is one of the main areas for the practice of Mountain Nature Tourism in the municipality of Trinidad in the province of Sancti Spíritus Cuba, due to its marketing potential. The Management of the Topes de Collantes Tourism Complex has recognized that the current infrastructure of the protected area intended for public use does not guarantee in quantity or quality the level of current and expected visitation, which implies little effectiveness in the marketing of the product intended for public use tourism, so a redesign or rethinking of the current activity is urgently needed with the purpose of maintaining the sustainability of the product, requiring modifications and new infrastructure for the next five years. To respond to this problem, a system of actions is proposed that favors marketing in the Codina park located in the Topes de Collantes Complex in the Trinidad municipality, province of Sancti Spíritus. The methodology that was applied was exploratory - descriptive with the use of methods: analysis-synthesis, historical-logical, systemic-structural approach, observation, document analysis, interview with workers and percentage calculation, based on the identification of Local spaces and activities associated with rural tourism and hiking with the projection of the estate, actions will be developed, thereby favoring the renewal and sustainability of the tourism product.
The Topes de Collantes Tourist Complex is one of the main areas for the practice of Mountain Nature Tourism in the municipality of Trinidad in the province of Sancti Spíritus Cuba, due to its marketing potential. The Management of the Topes de Collantes Tourism Complex has recognized that the current infrastructure of the protected area intended for public use does not guarantee in quantity or quality the level of current and expected visitation, which implies little effectiveness in the marketing of the product intended for public use tourism, so a redesign or rethinking of the current activity is urgently needed with the purpose of maintaining the sustainability of the product, requiring modifications and new infrastructure for the next five years. To respond to this problem, a system of actions is proposed that favors marketing in the Codina park located in the Topes de Collantes Complex in the Trinidad municipality, province of Sancti Spíritus. The methodology that was applied was exploratory - descriptive with the use of methods: analysis-synthesis, historical-logical, systemic-structural approach, observation, document analysis, interview with workers and percentage calculation, based on the identification of Local spaces and activities associated with rural tourism and hiking with the projection of the estate, actions will be developed, thereby favoring the renewal and sustainability of the tourism product.