Estudio integral de las relaciones entre actores sociales para el desarrollo turístico del municipio Yaguajay
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Universidad de Sancti Spíritus "José Martí Pérez"
Abstract
La integración entre las partes interesadas en el desarrollo turístico de un
municipio constituye una alternativa de articulación productiva para generar
el desarrollo del turismo en el territorio una vez que se pueden aprovechar
recursos y explotar eficientemente las potencialidades, lo que resulta en
crecimiento empresarial y de la localidad con el consecuente impacto
positivo en la calidad de vida de sus habitantes. La integración de los
actores sociales en el municipio Yaguajay representa una fortaleza para el
desarrollo turístico y local del territorio. Precisamente en esta línea se
inscribe el presente estudio, cuyo propósito fue determinar el nivel de
relaciones entre las partes interesadas en el referido municipio. Para
concretar este objetivo se utilizaron como métodos, el Procedimiento
propuesto por Moya (2015) y la utilización de entrevistas, encuestas y
métodos estadísticos para la obtención, tratamiento y análisis de la
información. Dentro de los resultados obtenidos resalta que el municipio
cuenta con una amplia gama de potencialidades (Naturales,
Histórico-Culturales, Arquitectónicos, Tangibles e Intangibles) que
posibilitan el desarrollo local en función de la actividad turística, pero
también presenta una débil Infraestructura Turística y Servicios de Apoyo,
por lo que se pudo constatar que a pesar de que hay intereses legítimos de
las partes interesadas para desarrollar el destino, existen bajos niveles de
relaciones entre algunas partes interesadas.
The integration between the parties interested in the tourism development of a municipality constitutes an alternative for productive articulation to generate the development of tourism in the territory once resources can be used and efficiently exploit the potential, which results in business and community growth. locality with the consequent positive impact on the quality of life of its inhabitants. The integration of social actors in the Yaguajay municipality represents a strength for the tourism and local development of the territory. This study falls precisely in this line, the purpose of which was to determine the level of relations between the interested parties in the aforementioned municipality. To achieve this objective, the Procedure proposed by Moya (2015) and the use of interviews, surveys and statistical methods to obtain, process and analyze the information were used as methods. Among the results obtained, it stands out that the municipality has a wide range of potentialities (Natural, Historical-Cultural, Architectural, Tangible and Intangible) that enable local development based on tourist activity, but it also presents a weak Tourist Infrastructure and Services of Support, so it was possible to verify that although there are legitimate interests of the interested parties to develop the destination, there are low levels of relationships between some interested parties.
The integration between the parties interested in the tourism development of a municipality constitutes an alternative for productive articulation to generate the development of tourism in the territory once resources can be used and efficiently exploit the potential, which results in business and community growth. locality with the consequent positive impact on the quality of life of its inhabitants. The integration of social actors in the Yaguajay municipality represents a strength for the tourism and local development of the territory. This study falls precisely in this line, the purpose of which was to determine the level of relations between the interested parties in the aforementioned municipality. To achieve this objective, the Procedure proposed by Moya (2015) and the use of interviews, surveys and statistical methods to obtain, process and analyze the information were used as methods. Among the results obtained, it stands out that the municipality has a wide range of potentialities (Natural, Historical-Cultural, Architectural, Tangible and Intangible) that enable local development based on tourist activity, but it also presents a weak Tourist Infrastructure and Services of Support, so it was possible to verify that although there are legitimate interests of the interested parties to develop the destination, there are low levels of relationships between some interested parties.