Procedimiento para el desarrollo de productos turísticos en la modalidad de romance en la cadena Islazul en Sancti Spíritus
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Universidad de Sancti Spíritus "José Martí Pérez"
Abstract
La presente investigación tiene como objetivo proponer un procedimiento que
permita el diseño de productos turísticos en la modalidad de romance en la cadena
hotelera Islazul en Sancti Spíritus. Para lograr el mismo se analizaron los diferentes
referentes teóricos y metodológicos sobre el turismo de romance y el diseño de
productos turísticos. Se realizó un diagnóstico de la situación que presentan los
hoteles de la cadena Islazul de Sancti Spíritus con relación al desarrollo del turismo
de romance y se propuso un procedimiento que permite el diseño de productos
turísticos en la modalidad de romance que cuenta con 4 fases y 13 etapas.
Posteriormente se procedió a la consulta de especialistas sobre un conjunto de
indicadores relacionados con el procedimiento con resultados positivos en su
validación. Se arriban a las conclusiones de la investigación y se proponen las
recomendaciones para dar continuidad a la investigación.
The objective of this research is to propose a procedure that allows the design of tourism products in the romance modality in the Islazul hotel chain in Sancti Spíritus. To achieve this, the different theoretical and methodological references on romance tourism and the design of tourism products were analyzed. A diagnosis was made of the situation presented by the hotels of the Islazul chain of Sancti Spíritus in relation to the development of romance tourism and a procedure was proposed that allows the design of tourist products in the romance modality that has 4 phases and 13 stages. Subsequently, specialists were consulted on a set of indicators related to the procedure with positive results in its validation. The conclusions of the investigation are reached and recommendations are proposed to continue the investigation.
The objective of this research is to propose a procedure that allows the design of tourism products in the romance modality in the Islazul hotel chain in Sancti Spíritus. To achieve this, the different theoretical and methodological references on romance tourism and the design of tourism products were analyzed. A diagnosis was made of the situation presented by the hotels of the Islazul chain of Sancti Spíritus in relation to the development of romance tourism and a procedure was proposed that allows the design of tourist products in the romance modality that has 4 phases and 13 stages. Subsequently, specialists were consulted on a set of indicators related to the procedure with positive results in its validation. The conclusions of the investigation are reached and recommendations are proposed to continue the investigation.