Marketing for business opportunities management on foreign investment and productive enchainments

Abstract

Abstract Marketing efforts administration for business opportunities management is an essential knowledge technology for two development challenges in Cuba: productive enchainments and foreign investment. The state enterprises or business social entrepreneurs in Cuba are recently encouraged on their function as profit organizations with social responsibility, blended to business operation and financial value creation. Even there are changes on policies and laws favoring a new economic model; the enterprises participation on business is limited. An outcome to this problem is to consider the study of marketing efforts administration on state enterprises becoming the emerging fourth sector in Cuba for development. The work focuses on knowledge and performing gaps of Cuban enterprises through a factual study. There are determined the causes, conditions, potentialities, limitations, the innovative theoretical concepts fitting the country: business opportunities management of foreign investment, and the ecosystem of the cooperative relationships to foreign investment at territorial level. The work main contributions are: the marketing efforts administration integrated vision as knowledge technology tool to ease the enterprises ‘opportunity findings and strong business (foreign investment and productive enchainment’s); and a selection of the most remarkable enterprises with business opportunities potential influencing socioeconomic development at the local. Suggestions to the fourth sector enterprises are given at the end to invigorate the use of marketing efforts administration.