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dc.contributor.author | Salas Vargas, Naybi | |
dc.contributor.author | García Gómez, Douglas Adolfo | |
dc.contributor.author | Romero Romero, Osvaldo | |
dc.contributor.author | Kiran Schulz, Ralf | |
dc.coverage.spatial | 7004624 | es_ES |
dc.date.accessioned | 2023-06-22T18:02:55Z | |
dc.date.available | 2023-06-22T18:02:55Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Salas Vargas, N. ,García Gómez, D., Romero Romero, O. y Kiran Schulz, T. (2021). Marketing for Business Opportunities Management on Foreign Investment and Productive Enchainments.Social Innovation and Entrepreneurship in the Fourth Sector pp 299–331. Part of the Studies on Entrepreneurship, Structural Change and Industrial Dynamics book series (ESID) https://doi.org/10.1007/978-3-030-75714-4_15 | es_ES |
dc.identifier.isbn | 978-3-030-75714-4 | es_ES |
dc.identifier.uri | http://hdl.handle.net/123456789/8472 | |
dc.description.abstract | Abstract Marketing efforts administration for business opportunities management is an essential knowledge technology for two development challenges in Cuba: productive enchainments and foreign investment. The state enterprises or business social entrepreneurs in Cuba are recently encouraged on their function as profit organizations with social responsibility, blended to business operation and financial value creation. Even there are changes on policies and laws favoring a new economic model; the enterprises participation on business is limited. An outcome to this problem is to consider the study of marketing efforts administration on state enterprises becoming the emerging fourth sector in Cuba for development. The work focuses on knowledge and performing gaps of Cuban enterprises through a factual study. There are determined the causes, conditions, potentialities, limitations, the innovative theoretical concepts fitting the country: business opportunities management of foreign investment, and the ecosystem of the cooperative relationships to foreign investment at territorial level. The work main contributions are: the marketing efforts administration integrated vision as knowledge technology tool to ease the enterprises ‘opportunity findings and strong business (foreign investment and productive enchainment’s); and a selection of the most remarkable enterprises with business opportunities potential influencing socioeconomic development at the local. Suggestions to the fourth sector enterprises are given at the end to invigorate the use of marketing efforts administration. | es_ES |
dc.language.iso | en_US | es_ES |
dc.publisher | Springer Nature | es_ES |
dc.rights | Este documento es Propiedad Patrimonial de la Universidad de Sancti Spíritus ¨José Martí Pérez¨ El autor o autores conservan los derechos morales que como tal le son reconocidos por la Legislación vigente sobre Derecho de Autor. Los distintos Usuarios podrán copiar, distribuir, comunicar públicamente la obra y hacer obras derivadas; bajo las condiciones siguientes: 1.Reconocer y citar al autor original 2.No utilizar la obra con fines comerciales 3.No realizar modificación alguna a la obra 4.Compartir aquellos productos resultados del uso de la obra bajo la misma licencia de esta. Los Usuarios pueden reutilizar los metadatos en cualquier medio sin autorización previa, siempre que los propósitos de su utilización sean sin ánimo de lucro y se provea el Identificador OAI, un enlace al registro de metadatos original, o se haga referencia al repositorio de donde ha sido extraído | es_ES |
dc.subject | Business opportunities | es_ES |
dc.subject | Foreign investment | es_ES |
dc.subject | Marketing | es_ES |
dc.subject | Productive enchainments | es_ES |
dc.title | Marketing for business opportunities management on foreign investment and productive enchainments | es_ES |
dc.type | Book | es_ES |
dc.rights.holder | Universidad de Sancti Spíritus "José Martí Pérez" | es_ES |
dc.contributor.department | Universidad de Sancti Spíritus “José Martí Pérez”. Cuba.Ciencias Técnicas y Empresariales | es_ES |
dc.contributor.department | Universidad de Sancti Spíritus “José Martí Pérez”. Cuba.Centro de Estudios de Técnicas Avanzadas de Dirección (CETAD | es_ES |
dc.contributor.department | SRH Berlín, Alemania | es_ES |